Sugoi

The word Sugoi is Japanese for "incredible", and the legions of Sugoi users across the world are in unanimous agreement that Sugoi's products, Sugoi's service and Sugoi's people live up to that billing.

Established in 1987, Sugoi was founded with the mission of making excellent performance athletic wear for bike racers. Since then, Sugoi's product line has grown to include a full range of running, triathlon and fitness apparel, but the original quest for excellence has remained central.

Sugoi has remained at the forefront of athletic clothing by continuing to design clothes that offer an unmatched combination of performance, fit and fashion. Provide great performance, value and service, and always act with integrity.

It is a simple formula, but it is the one that continues to be the heart and soul of Sugoi's remarkable success.