NATURE IS BETTER THAN PLASTIC.Icebreaker sees their role as not to create the latest “technical” fibre. Nature has already done that, and without an oil rig in sight. Merino wool was born not in a lab, but in the mountains of New Zealand. The Icebreaker fibre factory works 24 hours a day, on the back of a sheep.When designing a new garment, the key question for Icebrreaker is always: how does this perform?It’s all about functionality – better temperature regulation, mobility, sweat management, and fit. Great design can be as simple as making sure seams don’t sit on top of each other when several garments are layered together.“The aim is to create styles so light and unrestrictive that people feel as free as if they’re wearing nothing at all,” says Rob Achten, Vice-President of Product and Creative Director.The design ethos is under-stated and elegant, and always has an element of surprise – interior stitching, or a print on a pocket. Icebreaker’s roots are in nature, and our designers constantly use New Zealand’s wild landscape as a source of inspiration.